Marketing Segmentation

This week, I spent a lot of my time working on marketing segmentation.

You might be thinking, what is marketing segmentation? A good way to think of it is like creating data points.

In my case, I had just over 500 people signed up to Ghacklabs, and I manually divided the list up by:

  1. Profession: Founder, Reporter or Investor.
  2. Location: Country.
  3. Inputted New Data: First and Last Names.

If you have signed up to Ghacklabs, there’s a good chance that I briefly checked you out.


What Are My Goals Today?

  • Begin interaction on our secret group.
  • Marketing segmentation for our Ghacklabs subscribers list.
  • Writing a draft article for Invest

Startup Content Partners – Interact

I created a secret Facebook Group called “Startup Content Partners.”

The idea behind it was pretty simple. If you’re a startup that writes content, you can achieve more collectively.

Six people have joined so far, and I decided to cap the group at twenty. If theirs more than twenty people, could become hard to manage, and impersonal.

I believe a lot of positive outcomes could occur as a result of creating this group.

People can share introductions, back links, cross promotion, feedback, etc. The opportunities are endless!


Marketing Segmentation

Ghacklabs has just over 500 people signed up. Before, everyone was on this massive email list altogether.

When you have people from different countries, background, industries, it can be hard to really know

I literally spent two days going through finding infromation


Marketing Segmentation: Separating Data Into Groups (Our Data From Ghacklabs Readers)

  • 500 Startups: 1
  • African Founders: 5
  • American Founders: 68
  • American Investors: 3
  • Amsterdam Founders: 3

Email Marketing Mailchimp


  • Argentina Founders: 1
  • Australian Founders: 217
  • Australian Investors: 36
  • Belgium Founders:2
  • Brazil Founders: 1

Email Marketing Mailchimp


  • Bulgarian Startups: 1
  • Canadian Founders: 5
  • Canadian Investors: 1
  • Chinese Founders: 3
  • Finland Founders: 1

Email Marketing Mailchimp


  • German Founders: 7
  • Ghacklabs Updates: 0
  • Greece Founders: 1
  • Haiti Founders: 1
  • Hong Kong Founders: 2

Email Marketing Mailchimp


  • Indian Founders: 35
  • Indian Investors: 2
  • Indonesian Founders: 4
  • Irish Founders: 2
  • Italian Founders: 3

Email Marketing Mailchimp


  • Japanese Startups: 1
  • Korean Founders: 6
  • Lithuania Founders: 1
  • London Startups: 14
  • Malaysian Founders: 4

Email Marketing Mailchimp


  • Poland Founders: 1
  • Portugal Founders: 2
  • Reporters: 5
  • Romania Founders: 1
  • Russian Founders: 2

Email Marketing Mailchimp


  • Sequoia Capital: 1
  • Singaporean Founders: 4
  • Singaporean Investors: 1
  • South African Founders: 3
  • Spanish Startups: 4

Email Marketing Mailchimp


  • Swedish Founders: 5
  • Swiss Founders: 1
  • Techstars: 1
  • Thailand Founders: 2
  • Turkish Founders: 1

Email Marketing Mailchimp


  • UAE and Israel Founders: 2
  • Ukraine Founders: 17
  • Unknown Names: 40
  • Vietnam Founders: 2
  • VIP: 1
  • Y Combinator: 2

Email Marketing Mailchimp


Marketing Segmentation: A Snapshot on the Data

  • The group with the most subscribers: Australian Founders.
  • The second largest group: American Founders.
  • The total number of investors: 44 (not including accelerators).
  • The most influential investor: Sequoia Capital (this investor is a billionaire).
  • The most powerful accelerator: Y Combinator.
  • The most surprising country: Haiti.
  • How many subscribers in total: Just over 500.

I found out so much information about the people that have subscribed to Ghacklabs by segmenting emails into market segments.

And, if I had of automated all of this data – or outsourced somebody to do it for me – I probably would


Guest Writing For Publications

I find it a lot easier to write about things that I’ve personally experienced. Or write about new ideas I have on startups.

But, when it comes to ‘interviewing’ startups it takes me a lot longer to do this.

The good news, I can happily say that I finally finished my guest article for TechInvest.


Communications:

Phone Calls – I had a quick chat with MJ Fitzpatrick from Thymos who wanted to get some introductions to Sydney University. I also had a chat with Amir Massoudi  (VP of Growth at Freelancer).

Emails – This has been just over a week since I wrote my last daily summary. And, I don’t know how many emails I got exactly, but I do know it was at least a few hundred. On the plus side, my email accounts are almost at inbox zero.

FB DM Chats – Stefan Koritar (Host, Startup Grind), Paul Towers (Founder, Task Pigeon), Nick Boniciolli (Co-founder, JoeyCrowd), Baqer Mamouri (Founder, Comehome), Paul Preisler (Co-founder, Growmodo), Chris McCarney (Co-founder, Tayble App), Avi Raz (Co-founder, Top Expert), Nick Foster (Writes on Starting at Phones), Michael Doyle (Managing Director, Top4), Jon Westenberg (Co-founder, Speedlancer), Dan Siepan (Co-founder, CoderFactoryAcademy), James Norquay (Founder, Prosperity Media), Ace Karim (Founder, Proliferate Ventures), Manish Sharma (SEO Freelancer), Lynn Wood (Founder, IdeaSpies), Maria Oh (Co-founder, Biofoundry), Will Egan (Co-founder, Code The Future), Teresa Tiong (Founder, Au Revoir), Danielle Lewis (Co-founder, Scrunch), Tim Brewer (Account Manager, Freelancer), Zdenka Sciacca (Founder, Boomshare), Hershey Hilado (Founder, OhMaGosh), Jonathan Chan (Content, Foundr Mag), Liam Gibson (Co-founder, Gooey Brains), Diogo Costa (Reporter at Tech Cocktail), Matthew Beeche (Founder, Startup Daily), Amanda Suefong (sss), Ray Milidoni (Podcast, Razor Sharp Show), Emma House (Founder, GardenHood), Daniel Cheung (Founder, Whale of a Time), John Mitchell (Founder, Hapi), Brijesh Mangla (Founder, Switched on Kids) and Matthew Ho (Admin, Sydney Startups).


Amazing News:

Recently, I wrote about how some of my articles are starting to show up on the front page of Google Search.

I somehow it got the attention of Freelancer, and I jumped on a quick call with the VP of growth.

I also discovered that there’s a secret advanced SEO community on Facebook.

I spoke to some press outlets, and quite a few are interesting in covering our PayPress launch.


There’s a backstory. Read —> Part One, Part Two and Part Three.

Or Continue to Part Five.


 

Join 100’s of Founders Reading Our Essays.

 

 


 

  • Nick Foster

    So what’s your plan, to blast different articles to different email lists (depending on topic)? Sounds smart to me

    • Not exactly. Every person on these lists are people that have genuinely signed up.

      The idea was that I could “tailor” messages to suit different audiences.

      And, some of those audiences may prefer “less” emails.

      So for example, there’s a person signed up from Sequoia Capital, and I believe that this particular person is only interested in beta testing our platform when it becomes available.

      It could be a good way to actually get to know the people that have signed up to your site. I was really surprised that somebody from “Haiti” signed up to Ghacklabs and that a few people from Ukraine have signed up too.

      I would never have known this if I kept everyone in one large “newsletter” list.

      • Nick Foster

        Oh see when I said “blast” I did mean only to people who have signed up. I didn’t mean just spamming random people. What I meant was to send out different updates to different groups of people. Which sounds like what you’re doing, correct?

        • Yep, that was my intention 🙂 And, tailoring messages to do different locales or people that work in different industries. I believe it could make the messaging ‘more genuine’ and it could also help me to understand my audience better. One of the reasons I did this was to actually not send everyone updates.

          I think this is a real problem. A lot of blogs assume that you want to opt in for all of their communications – sometimes people “don’t want to receive too many updates; and just want to try out your product when it’s ready.” There’s a clear distinction, and it could be better instead to “limit” communications then send too many.