This week, I spent a lot of my time working on marketing segmentation.
You might be thinking, what is marketing segmentation? A good way to think of it is like creating data points.
In my case, I had just over 500 people signed up to Ghacklabs, and I manually divided the list up by:
- Profession: Founder, Reporter or Investor.
- Location: Country.
- Inputted New Data: First and Last Names.
If you have signed up to Ghacklabs, there’s a good chance that I briefly checked you out.
What Are My Goals Today?
- Begin interaction on our secret group.
- Marketing segmentation for our Ghacklabs subscribers list.
- Writing a draft article for Invest
Startup Content Partners – Interact
I created a secret Facebook Group called “Startup Content Partners.”
The idea behind it was pretty simple. If you’re a startup that writes content, you can achieve more collectively.
Six people have joined so far, and I decided to cap the group at twenty. If theirs more than twenty people, could become hard to manage, and impersonal.
I believe a lot of positive outcomes could occur as a result of creating this group.
People can share introductions, back links, cross promotion, feedback, etc. The opportunities are endless!
Ghacklabs has just over 500 people signed up. Before, everyone was on this massive email list altogether.
When you have people from different countries, background, industries, it can be hard to really know
I literally spent two days going through finding infromation
Marketing Segmentation: Separating Data Into Groups (Our Data From Ghacklabs Readers)
- 500 Startups: 1
- African Founders: 5
- American Founders: 68
- American Investors: 3
- Amsterdam Founders: 3
- Argentina Founders: 1
- Australian Founders: 217
- Australian Investors: 36
- Belgium Founders:2
- Brazil Founders: 1
- Bulgarian Startups: 1
- Canadian Founders: 5
- Canadian Investors: 1
- Chinese Founders: 3
- Finland Founders: 1
- German Founders: 7
- Ghacklabs Updates: 0
- Greece Founders: 1
- Haiti Founders: 1
- Hong Kong Founders: 2
- Indian Founders: 35
- Indian Investors: 2
- Indonesian Founders: 4
- Irish Founders: 2
- Italian Founders: 3
- Japanese Startups: 1
- Korean Founders: 6
- Lithuania Founders: 1
- London Startups: 14
- Malaysian Founders: 4
- Poland Founders: 1
- Portugal Founders: 2
- Reporters: 5
- Romania Founders: 1
- Russian Founders: 2
- Sequoia Capital: 1
- Singaporean Founders: 4
- Singaporean Investors: 1
- South African Founders: 3
- Spanish Startups: 4
- Swedish Founders: 5
- Swiss Founders: 1
- Techstars: 1
- Thailand Founders: 2
- Turkish Founders: 1
- UAE and Israel Founders: 2
- Ukraine Founders: 17
- Unknown Names: 40
- Vietnam Founders: 2
- VIP: 1
- Y Combinator: 2
Marketing Segmentation: A Snapshot on the Data
- The group with the most subscribers: Australian Founders.
- The second largest group: American Founders.
- The total number of investors: 44 (not including accelerators).
- The most influential investor: Sequoia Capital (this investor is a billionaire).
- The most powerful accelerator: Y Combinator.
- The most surprising country: Haiti.
- How many subscribers in total: Just over 500.
I found out so much information about the people that have subscribed to Ghacklabs by segmenting emails into market segments.
And, if I had of automated all of this data – or outsourced somebody to do it for me – I probably would
Guest Writing For Publications
I find it a lot easier to write about things that I’ve personally experienced. Or write about new ideas I have on startups.
But, when it comes to ‘interviewing’ startups it takes me a lot longer to do this.
The good news, I can happily say that I finally finished my guest article for TechInvest.
Emails – This has been just over a week since I wrote my last daily summary. And, I don’t know how many emails I got exactly, but I do know it was at least a few hundred. On the plus side, my email accounts are almost at inbox zero.
FB DM Chats – Stefan Koritar (Host, Startup Grind), Paul Towers (Founder, Task Pigeon), Nick Boniciolli (Co-founder, JoeyCrowd), Baqer Mamouri (Founder, Comehome), Paul Preisler (Co-founder, Growmodo), Chris McCarney (Co-founder, Tayble App), Avi Raz (Co-founder, Top Expert), Nick Foster (Writes on Starting at Phones), Michael Doyle (Managing Director, Top4), Jon Westenberg (Co-founder, Speedlancer), Dan Siepan (Co-founder, CoderFactoryAcademy), James Norquay (Founder, Prosperity Media), Ace Karim (Founder, Proliferate Ventures), Manish Sharma (SEO Freelancer), Lynn Wood (Founder, IdeaSpies), Maria Oh (Co-founder, Biofoundry), Will Egan (Co-founder, Code The Future), Teresa Tiong (Founder, Au Revoir), Danielle Lewis (Co-founder, Scrunch), Tim Brewer (Account Manager, Freelancer), Zdenka Sciacca (Founder, Boomshare), Hershey Hilado (Founder, OhMaGosh), Jonathan Chan (Content, Foundr Mag), Liam Gibson (Co-founder, Gooey Brains), Diogo Costa (Reporter at Tech Cocktail), Matthew Beeche (Founder, Startup Daily), Amanda Suefong (sss), Ray Milidoni (Podcast, Razor Sharp Show), Emma House (Founder, GardenHood), Daniel Cheung (Founder, Whale of a Time), John Mitchell (Founder, Hapi), Brijesh Mangla (Founder, Switched on Kids) and Matthew Ho (Admin, Sydney Startups).
Recently, I wrote about how some of my articles are starting to show up on the front page of Google Search.
I somehow it got the attention of Freelancer, and I jumped on a quick call with the VP of growth.
I also discovered that there’s a secret advanced SEO community on Facebook.
I spoke to some press outlets, and quite a few are interesting in covering our PayPress launch.
Or Continue to Part Five.