The world’s workforce is moving towards a freelance economy. With this landscape shift, Task Pigeon wants to change how teams get stuff done.

Have you ever worked for a company that has weekly meetings? You get handed a bunch of tasks and endless email follow-ups.

Or you work at home, and try to manage everything. But for some reason, you can’t figure out why things are a mess?

But what about if you could keep track of what your teams are working on – instantly?

Another way to think of it is like a whiteboard hanging on your office wall. Everyone can see what your goals are, but it looks messy and it’s hard to manage.

Task Pigeon is like your very own personal magic whiteboard – it lets you monitor progress, share files and collaborate … without the mess.

Against all the odds, Task Pigeon is going up against tech giants like Atlassian’s task management software dubbed ‘Jira.’

According to the AFR, Atlassian is valued at $US4.4B and employs more than 1,700 people.

And, Atlassian just acquired the task management service Trello for $425M. Is Task Pigeon fighting against giants?

Task Pigeon Hasn’t received any funding; it doesn’t have a tech co-founder – Instead, Paul is working with an outsourced team.

Research from Global Market Insights forecasted that the collaborated software market would grow at 13% CAGR from 2016 to 2024. As the world shifts to this new ‘freelance economy’ – the market is likely to grow.

Task Pigeon founded by Paul Towers. And has chosen to adopt the open transparency model. He writes openly about his progress, experiments, what’s working, and what’s not.

Other successful startups like Buffer and Groove used transparency to grow their brands.

In a way, Task Pigeon and Groove share a lot of similarities. Alex Turnbull, Founder of Groove, did not have a technical founder – instead, he outsourced his product development and competed with tech giants like Zendesk.

After 18 months of launching, Turnbull turned down a $12M acquisition offer. And, is now on a journey to hit $10M ARR.

Like Turnbull, Towers is outsourcing his product development and is going up against giants as well.

The initial idea for Task Pigeon came from a personal problem that Towers had.

He was working in a sales team and noticed that following up tasks was a big problem for their team. That’s why he created TaskPigeon to fix this.

Towers is using Lean Startup principles to build TaskPigeon – and has already interviewed over 200 people to see:

  • How they manage tasks?
  • What don’t they like with the current solutions?
  • Would they be willing to test an alternative?

From the data that Towers collected, he noticed that most competitors like Atlassian cater more towards technical agile teams; rather than small business or freelancers.

Towers plans to tackle this gap in the market and create a simpler alternative. And is currently testing if people will pre-buy his software at a discount before it becomes available.

Task Pigeon is set to launch early 2017. Can TaskPigeon replicate the same success that Groove had? Could Paul Towers be the next Alex Turnbull?

Only time will tell.


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